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Artemis endeavors to get more women in the field and on the water, to support women as leaders in the conservation movement, to ensure the vitality of our lands, waters, and wildlife. Artemis endeavors to change the face of conservation.

Dec 31, 2020

Allie d'Andrea, better known as Outdoors Allie in the social media space, joins us to talk about what it's like to become a social media powerhouse in the hunting and fishing world... as a beginner hunter. There are trolls, for sure -- but there are also a lot of people out there eager to follow someone learning to hunt and fish. Why now? We talk about the journey, and what that means to aspiring hunters and fishers who don't have a mentor and turn online for help.

3:30 Getting deep off the bat: You start a new job, then lose a parent, and then a new colleague you've never met sends you a package of flies with a condolence note - these are big, wonderful human gestures from the Artemis community

7:00 Spur-of-the-moment weddings, ya'll! 

9:00 The life transitions that connect us to the sporting world

13:00 Non-hunting couple becomes hunting couple 

15:00 Allie's Instagram page

16:00 First Lite: A workplace where people live and breathe hunting

20:00 Putting your story out there on social media... there's positive and negative feedback. The positive is so heartwarming it makes the trolls bearable.

23:00 A 2018 float trip with Maggie and Allie and being honest about your beginner’s experience

26:00 If you're interested in hunting/fishing, but you don't have anyone to mentor you -- you're pretty much learning online. That's your 'mentor' to the outdoors

28:00 We need experts sharing good information, but it's a whole 'nother niche to show the beginner's sporting space. "Watch my learning curve in real time" is Allie's sweet spot

31:00 Insta trolls... #hatersgonnahate 

32:00 #mythbusting - Rack size (on your ungulate) is not correlated to your skill level or experience

35:00 Telling the food story versus the trigger/trophy story

38:00 Cooking with deer, duck, raccoon fat and more. Elevated Wild compares wild game fats.

41:00 Balancing meaningful connection in the outdoors with having a career that's ABOUT you documenting connection to the outdoors. (Sometimes you just don't film... the fear of burnout is real.)

44:00 Hunt to Eat's new Green Wave shirts... pretty rad!

45:00 When your high school bestie shoots her first deer and guts it perfectly

56:00 Saltwater fishing

1:00:00 A rough week for chickens

1:04 Liver is a beautiful, silky-smooth piece of meat... but the taste is unique, and there's SO MUCH of it. Should you cook/eat it every time if you don't really like it? (Adding cheese, everyone!)

1:08 Words from Glennon Doyle to close out our year: "We want to be on the mountain tops, but we're not called to be victorious. We're called to be wise, strong and kind. We are admired on the mountain tops, but we are beloved in the valleys...." #getyerkleenex #theresmore