Jan 28, 2021
Hannah Leonard's first toe into the sporting world was noticing that eating game didn't aggravate her Crohn's disease. Since then, she's become an angler and hunter, all while pursuing a master's thesis in how conservation can use marketing tactics to increase its impact and effectiveness. She joins us this week on Artemis to talk heart recipes, conservation strategy, and about what it's like to run Missoula's fly-fishing film festival.
3:00 Feeding your dad some deer heart, plus pheasant chili
5:30 When the sound of your safety clicking off spooks the deer you're aiming for... #facepalm (... but... this situation turns around!)
6:00 Mansplaining versus bonafide help (Spoiler: You CAN click that safety off less aggressively)
8:00 When your first big-game harvest drops quickly... #sothankful
9:00 Hunting, harvesting, butchering, euro-mounting with a new partner
10:00 Cooking a deer heart - the MeatEater recipe for a whiskey/coffee rub is hard to beat
12:00 Salt-soaking a heart to draw out some of the blood flavor
14:00 New to angling? Try choosing ONE river/fishing spot to master
16:00 Growing up opposed to hunting... and then getting a little closer, and a little closer, trying some game meat, liking it, and taking the journey in
19:00 Resource conservation and marketing -- instead of using marketing to get people to buy stuff, can we use it to sway someone's decision-making on conservation issues??
28:00 Example: can you nudge landowners toward conservation easement decisions?
31:00 "Nudge" by Richard Thaler ... what is a "nudge unit"? Let's talk behavioral economics for a minute
35:00 There's a fine line between not being creepy, and also targeting the specific landowners most likely to make a sound conservation decision on their property
38:00 It's equal parts creepy/powerful to see how Instagram/Facebook can predict what we're shopping for... is there a conservation tool lurking in our midst?
43:00 Would conservation groups make more headway on their goals if they strategically targeted their effort toward would-be decision makers, versus every individual interested in their cause?
47:00 Hannah Leonard's thesis is up for perusal here: A Conservation Marketing Toolkit
48:00 "The Hidden Brain" - a wonderful podcast to explore unconscious patterns that drive human behavior
49:00 Why does game meat get along better with Crohn's disease?
52:00 How many great fishermen/women started on a Tweetie Bird spin rod?
55:00 Missoula Fly Gals - Monday fly-tying night over Zoom, with project materials available for pickup at the Missoula Angler (shop link)
57:00 Missoula Fly Fishing Festival benefitting The Mayfly Project
59:00 Who else wants to go fishing with April Vokey? (Check out her podcast here, The Anchored Podcast)
1:02 At 5am on a Friday, why not embroider on the couch with a survival show on? #bestlife